Mike Fox

Experience

Marketing analytics & digital advertising leader, Chicago IL. More about me →

Analytics-driven marketing and advertising leader with 10+ years across digital media, paid search/SEM, and revenue operations.

  1. Technical Lead — Salesforce & Revenue Operations

    2024 — Present
    PrintNinja
    • Migrated 350,000+ records spanning 10 years of company data and established data governance standards, creating a clean foundation for reporting and analytics.
    • Built a customer portal delivering real-time pricing, process tracking, and shipping updates — improving lead capture for high-intent prospects.
    • Co-designed a CPQ pricing engine with 700+ pricing variables across 13 product categories; reduced mean quote-generation time from 35 to 10 minutes (71%).
    • Led a complete Salesforce org rebuild supporting $6M annual revenue, consolidating 250+ legacy automations into 5 Apex triggers and 35 workflows (85% less technical debt).
    • Delivered a tech-stack overhaul saving $45K in year one, with a roadmap to eliminate an additional $150K in redundant dependencies.
    • Coordinated cross-functional execution across sales, marketing, operations, CS, and finance; managed 1 direct report and 3 external vendor relationships.

  2. Business Intelligence Analyst

    2022 — 2024
    Canon USA
    • Managed complex datasets using SQL to extract actionable insights for strategic decision-making.
    • Developed financial-analysis frameworks and automated reporting systems to track KPIs and business performance.
    • Implemented Salesforce solutions to improve sales tracking and customer relationship management.
    • Collaborated with cross-functional teams to align data solutions with business objectives.

  3. Digital Marketing & Marketing Automation

    2016 — 2022
    Chicago, IL

    Progressive roles, recruited by the same director across three organizations.

    1. Marketing Automation Specialist

      2018 — 2021
      SurePayroll / Paychex
      • Managed $2M+ in annual PPC/SEM advertising spend; improved lead-quality scores by 25% through refined targeting.
      • Built complex Marketo automation workflows, consistently achieving 40–45% email open rates and 3–4% conversion rates.

    2. Digital Marketing Strategist

      2021 — 2022
      TBI Inc.
      • Rebuilt email strategy and database segmentation, increasing open rates from 5% to 39% (680% improvement).
      • Partnered with BI teams to resolve database-structure issues; developed sales-funnel and lead-routing workflows.

    3. Digital Marketing & Communications Specialist

      2016 — 2018
      RevenueWell
      • Managed Pardot automation for sales development; built an automated partner-onboarding process from scratch.
      • Co-created strategic webinar programs and organized a monthly industry-expert series.

Core competencies

Digital Advertising & Media
PPC/SEM (Google Ads)Campaign optimizationConversion rate optimizationA/B testingSEO
Analytics & BI
SQLData migration & ETLReporting & dashboardsBusiness intelligenceFinancial analysisKPI tracking
Marketing Technology
Salesforce (Sales, Service, CPQ, Revenue Cloud)MarketoPardotHubSpot
Development & Integrations
JavaScriptPHPApexFlowsAPI integrationsHTML/CSSWordPress

Certifications

Google Ads · Google Analytics · Microsoft (Bing) Ads (previously certified)

Education

B.A., Applied Communications (Digital Media focus)

2011 — 2014
Kent State University

Also

Founder of M.FOX Chicago Audio Fabrication — I design and build custom audio electronics. Featured recording artist and band manager (Stereogum, Chicago Reader, Bandcamp Daily, Mojo).